Building a Digital Content Strategy to Engage Your Online Users

Building a digital content strategy helps organizations become effective and consistent storytellers. Communications workshops can help identify audiences, establish tone, determine an engagement style and ensure information shared across multiple digital platforms is focused and cohesive. Understanding best practices and usage statistics helps determine which mediums are most suitable to reach your audience(s). Choosing the most effective types of content for engagement will enable your communications team to work more cohesively and efficiently when producing and publishing digital media.
  • Digital content strategy workshops include:
  • Mission and Goals Discussion
  • Voice & Tone Workshop 
  • Engagement Style Workshop 
  • Audience Discussion 
  • Communication Strategy Exercise 

Key outputs from the engagement include:

  • Tone and Engagement Style Definition
  • Prioritized Audience Groups 
  • Recommended Publishing Platforms
  • Communications Calendar 


About the Trainers

Chris is the Lead UX Architect and has extensive experience working with a variety of web-enabled information systems. She has always enjoyed what librarians call the reference interview – it’s about understanding who you’re talking to and what information they seek. She works with stakeholders to interpret user needs, strategic objectives and content to anticipate the user’s needs before a first interaction takes place. Chris has worked with inspiring organizations such as Human Rights Watch, UC Berkeley and the World Wildlife Fund to create systems that focus on the user and further the organization’s goals. She has spoken at NTC, Design4Drupal, Special Libraries Association events and DrupalCon. 
Melissa is a Digital Marketing and Communications Strategist and has worked with some of the top non-profit organizations in the U.S. including Planned Parenthood, The California Endowment and Obama for America. She sees value in online community building and using digital and social media communications strategies to build brand awareness and increase online engagement and influence for her clients. She has a knack for developing an authentic and compelling brand voice and has a forte for creating unique campaigns that incite a positive groundswell of public opinion. She has given digital communications trainings to Campaign for a Strong Colorado, Rose Community Foundation and grassroots organization Sex, Politics and Cocktails.