Agency Sales Tactics and Strategies

Successful businesses have happy customers. Taking the time to discover the real problems, pain points and opportunities of your clients will help you propose and sell the solutions they need. This will make them happy. Your business will benefit as a result.


This presentation will cover:

  • Building a sales pipeline and prioritizing the resulting funnel.

  • The importance of Discovery and how to conduct that process.

Track: Business and Open Source Experience level: Beginner


Pricing Strategy and Planning

In an ever evolving marketplace of freelancers and agencies, it is important to not undersell your services. Choosing an approach that makes your services affordable to the right kind of client and works with the rest of your goals can be confusing.  We’ll look at how to focus on values, what differentiates you and how to leverage what make you unique to get to the best prices possible.


This presentation will cover:

  • How to uncover the right pricing strategy to ‘fund your life’ by better valuing your own work.

Track: Business and Open Source Experience level: Beginner


Understanding and Implementing Website Security

Knowing security best practices only gets a team so far. They have to implement them too. This session will cover the security risks that a web development team faces and the underlying reasons why risks can go unaddressed. Ultimately, there are no excuses for leaving your web projects exposed to known vulnerabilities. This session will cover common security concerns for Drupal and the root problems a team needs to solve in order to mitigate these risks.

We will cover:

Track: Development and Site Building Experience level: Beginner


Selling Drupal - Confessions of a Solutions Architect

Here at DrupalCamp, we all the think Drupal is the best thing since wifi. Unfortunately not every prospective customer feels the same way…..yet.


When prospects are looking for a new CMS platform, they could be comparing Drupal with anything from proprietary systems such as Adobe or Sitecore to other open source software like Wordpress or Joomla. How do we differentiate Drupal, but more importantly, how do we elevate the conversation above just a mundane comparison exercise?


Track: Business and Open Source Experience level: Beginner


Plans are useless, but planning is indispensable.

"Plans are useless, but planning is indispensable." - Dwight D. Eisenhower

In this statement famously attributed to Eisenhower, the implication is that even a well made plan with the best intentions often ends up not being worth the paper it was written on, once the troops hit the beach and the situation moves from speculation to reality. When a plan contradicts the real world, the real world always wins. Knowing that even the best plan will almost certainly fail to account for at least some of the challenges reality poses, why do we plan?

Track: Business and Open Source Experience level: Beginner


Tip Your Hat to Mr. Behat: An Introduction to Behavior Driven Development within Drupal

If you're like me, you probably heard about Test Driven development (TDD) at some point when starting to look into to web development and programming in general. You were told that no development work should start until there is a test written first, and that test shall be red to start. Then you write code to make the test turn green, and eventually you have Christmas party at the end of your sprint full of passing builds for all the good boys and girls...except for me, the guy who gets a lump of coal because I didn't write any tests. 

Track: Development and Site Building Experience level: Beginner


Automated Visual regression testing and Drupal

What is Visual Regression Testing?


Track: Development and Site Building Experience level: Beginner


Learning How to Learn Drupal

--- Description

Drupal is a great content framework but it can be daunting for new developers or content managers to master it's various intricacies. Some have likened this to a "learning cliff". The toughest part of learning open source software is how to teach yourself in what is probably a DIY education.

This presentation will discuss how to mitigate the major sources of Drupal learning anxiety, and showcase the wealth of resources available so you can bootstrap your way to open source success.



Track: Beginner Experience level: Beginner


Jump Start GSAP JS & TimelineLite

GSAP has been the most respected tool in Flash animation for almost a decade. The SWF party's over though man. We're like the 20-somethings at a high school kegger. But wait! Greensock is a here to make us cool again! With GSAP JS and their TimelineLite framework, we can animate like its 1999! Oh, and it's easy. You'll learn how to put your tweens on a timeline. Bend timelines to your will by reversing, slowing and even staggering them. Put timelines in timelines. Be the daddy of animation again. Then pop it in Drupal 8!


Track: Front End Experience level: Beginner


Building a Digital Content Strategy to Engage Your Online Users

Building a digital content strategy helps organizations become effective and consistent storytellers. Communications workshops can help identify audiences, establish tone, determine an engagement style and ensure information shared across multiple digital platforms is focused and cohesive