Digital Analytics Data Collection Architecture Overview

I will show a concept system with DOM markup for the data collection system to hook onto, then the data collection system performs logic and data cleanup, populates the data layer, triggers appropriate tags, which perform custom logic on data layer elements, then sends to end points. Then I'll discuss the front-end QA and data quality monitoring.

Speaker(s): lindsayo Time: August 14th - Day 2 11:30am-12:15pm Room: Room 315 Track: Front End Experience level: Intermediate