Tom McCracken

Drupal is a powerful CMS, but today’s businesses and non profits are looking for more. They want a complete platform for building websites and making them successful.

Increasingly people are seeking integrated solutions incorporating content strategy, SEO, social media, conversion optimization, contact management, email marketing and advanced analytics in a single platform.  

People are demanding websites drive traffic, build trust, engage, convert, nurture and advocate.  Content marketing has emerged as the preferred strategy to grow one’s digital footprint.

Are traffic, engagement, and conversion vital to your website's success? Then this is the session you don't want to miss!

Websites aren't a Field of Dreams. Visitors won't just come if you build it. Once your site has launched, a whole new journey begins – building, engaging, and delighting your audience.

There are as many ways to market a website as there are Drupal modules; search engine optimization (SEO), social media, paid search (PPC), email marketing, content marketing, and much more. But fear not! Just as there is a standard set of modules you should use on every Drupal site, there is a standard mix of marketing techniques you should use as well.

In this presentation we will walk through the tools and tactics essential for making your website an inbound marketing machine. We will cover how to:

• build content that attracts visitors
• optimize your content for search engines (SEO)
• leverage social media to build buzz and trust
• convert visitors into leads (or registrations and purchases)
• nurture leads into sales (marketing automation)
• keep your audience engaged and coming back for more
• use analytics to properly measure ROI and improve results